Chum Bucket

This morning's bleary eyed commute was marked by a lone memorable mindfuck. The ad for something known as the Popeye's "Tackle Box." Now I've seen some pretty ineffective marketing strategies, but the tackle box? What is appealing about a grease soaked, cardboard tub of bait? Has economic downturn caused Popeye's to search for more affordable sources of product? A box full of fried night crawlers or meal worms, perhaps? Apparently this involves shrimp, fries, and a biscuit, but truthfully the only thing I can think of is that machine at the harbor that stands at the ready, waiting to devour fish bits and little girl arms alike. Popeye's Tackle Box? A big thumbs (flippers?) down.